The Evolution of Home Sweet Home Page’s Cover

I loved the first edition’s cover, which is pictured to the right. However, I got a lot of feedback that it was:

  • too feminine,
  • too busy
  • and not serious enough.

It turned many readers away. So, for the second edition’s cover, I wanted something that was:

  • Simple and modern.
  • Clean and professional.
  • Appealed to authors, speaker, and coaches of all genders.

My first stab at such a cover came up with these:

Home Sweet Home Page
Concept 1

Home sweet Home Page Concept 4

Concept 2

Home Sweet Home Page Concept 2

Concept 3

Home sweet Home Page Concept 3

Concept 4

Home sweet Home Page Concept 4

When I put them up for a vote, no one liked concepts 2 or 3 because they found them too stark. Concepts 1 and 4 got the most votes and I like Concept 4 the best. However, the picture isn’t quite right for what the book is about. So I tried out four more ideas taking what I liked from the winners and tweaking them further.

Concept 5a

Home Sweet Home Page Concept 5a

Concept 5b

Home Sweet Home Page Concept 5b

Concept 6

Home Sweet Home Page Concept 6

Concept 7

Home Sweet Home Page Concept 7

Concept 8

Home Sweet Home Page Concept 7

I rejected Concept 5 outright because I just didn’t like the way the image was working. I like the remaining three, however, they are all missing something. I just don’t know what. That’s when I decided to get some real designers in on the project. What they’ll come up with will be posted below, later.